{"id":21537,"date":"2019-01-21T12:56:30","date_gmt":"2019-01-21T11:56:30","guid":{"rendered":"https:\/\/www.mojevrijeme.hr\/magazin\/?p=21537"},"modified":"2019-01-21T12:58:51","modified_gmt":"2019-01-21T11:58:51","slug":"vrijeda-li-gilletteova-reklama-muskarce","status":"publish","type":"post","link":"https:\/\/www.mojevrijeme.hr\/magazin\/2019\/01\/vrijeda-li-gilletteova-reklama-muskarce\/","title":{"rendered":"Vrije\u0111a li Gilletteova reklama mu\u0161karce?"},"content":{"rendered":"\n<p>Nova Gilletteova reklama koja proziva \u201eotrovnu mu\u017eevnost\u201c <em>(eng. toxic masculinity)<\/em> izazvala je podijeljene reakcije: jedni ju hvale, a drugi o\u0161tro kritiziraju.<\/p>\n\n\n\n<p>Za potrebe nove &#8220;Mi vjerujemo&#8221; kampanje snimljen je video spot koji se poigrao motom kompanije <em>&#8220;The best a man can get&#8221;<\/em> (Najbolje \u0161to mu\u0161karac mo\u017ee dobiti) i upitao &#8220;Jesam li najbolji mu\u0161karac koji mogu biti?&#8221; te tako progovorio o problemu vr\u0161nja\u010dkog nasilja, seksualnog uznemiravanja, nepokazivanju emocija \u010demu dru\u0161tvo u\u010di dje\u010dake i op\u0107enito svemu onome \u0161to se naziva &#8220;toksi\u010dnom mu\u017eevno\u0161\u0107u&#8221;.<\/p>\n\n\n\n<p>&#8220;Jesam li najbolji mu\u0161karac koji mogu biti?&#8221; pita se glas u reklami. &#8220;Ne mo\u017eemo se vi\u0161e skrivati, ovo predugo traje. Mo\u017eemo se tome smijati, ponuditi neke stare isprike. No ne\u0161to se napokon promijenilo. I vi\u0161e nema povratka. Jer mi\u2026 Mi vjerujemo u ono najbolje u mu\u0161karcima. Vjerujemo da mogu re\u0107i pravu stvar, u\u010diniti pravu stvar, pona\u0161ati se na pravi na\u010din. Neki to ve\u0107 i rade. No &#8216;neki&#8217; nije dovoljno. Jer dje\u010daci koji danas gledaju, sutra \u0107e biti mu\u0161karci.&#8221;<\/p><div id=\"mojev-209390856\" class=\"mojev-u-tekstu mojev-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"mojev-adlabel\">oglas<\/div><div style=\"height: 250px;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-8106111766207173\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Prikazni 1 u tekstu -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-8106111766207173\"\r\n     data-ad-slot=\"8535551207\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><\/div><br style=\"clear: both; display: block; float: none;\"\/>\n\n\n\n<p>Nakon \u0161to je reklama prvi put prikazana, mnogu su je pohvalili jer proziva onaj \u010duveni &#8220;ah, dje\u010daci \u0107e uvijek biti dje\u010daci&#8221; mentalitet kao ne\u0161to normalno. Drugi su se pak na\u0161li prozvanima i zaprijetili da \u0107e bojkotirati Gilletteove proizvode. Unato\u010d i nekim negativnim reakcijama, kompanija ka\u017ee da ne namjerava povu\u0107i reklamu.<\/p>\n\n\n\n<p>&#8220;O\u010dekivali smo da \u0107e se pokrenuti debata. Zapravo, rasprava o ovoj temi je nu\u017ena. Ako ne diskutiramo i ne raspravljamo, ne\u0107e se ni\u0161ta promijeniti&#8221;, kazao je <strong>Pankaj Bhalla<\/strong>, regionalni direktor Gillettea za sjevernu Ameriku.<\/p>\n\n\n\n<p>Pogledajte reklamu i odlu\u010dite vrije\u0111a li mu\u0161karce ili mislite da je potrebna:<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"648\" height=\"410\" src=\"https:\/\/www.youtube.com\/embed\/koPmuEyP3a0\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<div id=\"mojev-3735674719\" class=\"mojev-kraj-teksta mojev-entity-placement\" style=\"margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"mojev-adlabel\">oglas<\/div><div style=\"height: 250px;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-8106111766207173\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Display-1 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-8106111766207173\"\r\n     data-ad-slot=\"1465712950\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Nova reklama za Gillette izazvala je prili\u010dnu buru. Naime, proziva tzv. &#8220;toksi\u010dnu mu\u017eevnost&#8221; koja uklju\u010duje vr\u0161nja\u010dko nasilje, seksualno uznemiravanje, agresivnost, prikrivanje emocija i sli\u010dno. I dok neki hvale reklamu kao prijeko potrebnu, drugi su se na\u0161li prozvanima i prijete bojkotom Gilletteovih proizvoda. <\/p>\n","protected":false},"author":4,"featured_media":21545,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[285,123,61],"class_list":["post-21537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mozaik","tag-feminizam","tag-muskarci","tag-reklame"],"_links":{"self":[{"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/posts\/21537","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/comments?post=21537"}],"version-history":[{"count":0,"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/posts\/21537\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/media\/21545"}],"wp:attachment":[{"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/media?parent=21537"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/categories?post=21537"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/tags?post=21537"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}