{"id":28414,"date":"2019-06-28T15:35:32","date_gmt":"2019-06-28T13:35:32","guid":{"rendered":"https:\/\/www.mojevrijeme.hr\/magazin\/?p=28414"},"modified":"2019-06-28T15:36:11","modified_gmt":"2019-06-28T13:36:11","slug":"zene-u-novoj-reklami-ponosno-pokazuju-svoje-stidne-dlacice","status":"publish","type":"post","link":"https:\/\/www.mojevrijeme.hr\/magazin\/2019\/06\/zene-u-novoj-reklami-ponosno-pokazuju-svoje-stidne-dlacice\/","title":{"rendered":"\u017dene u novoj reklami ponosno pokazuju svoje stidne dla\u010dice"},"content":{"rendered":"\n<p>Kompanija koja proizvodi \u017eilete i ostale potrep\u0161tine za uklanjanje dla\u010dica pokrenula je nesvakida\u0161nju reklamnu kampanju u kojoj su po prvi puta istaknute dla\u010dice na \u017eenskom tijelu, posebno one oko intimnog podru\u010dja. Cilj je bio smanjiti pritisak na \u017eene da prije odlaska na pla\u017eu uklone sve dla\u010dice sa svoga tijela.<\/p>\n\n\n\n<p>Kompanija <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/mybillie.com\/pages\/projectbodyhair\" target=\"_blank\">Billie<\/a> je pa\u017enju na sebe privukla ve\u0107 pro\u0161le godine kad je u svojim reklamama prikazala modele s neobrijanim pazusima, a ove godine odlu\u010dili su se i na korak dalje prikazuju\u0107i u kampanji <em>&#8220;Red, White and You Do You&#8221;<\/em> modele s neobrijanim pazusima i intimnim podru\u010djem.<\/p>\n\n\n\n<p>&#8220;Najnovijom kampanjom \u017eelimo jo\u0161 jednom naglasiti da je brijanje izbor, a ne obaveza&#8221;, kazala je suosniva\u010dica Billiea, <strong>Georgina Gooley<\/strong> te dodala kako su ovom kampanjom \u017eeljeli promijeniti stav o tome \u0161to zna\u010di imati &#8220;tijelo spremno za pla\u017eu&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram aligncenter wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BzNnQowAgJP\/\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BzNnQowAgJP\/\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><\/a> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BzNnQowAgJP\/\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Why isn\u2019t pubic hair public hair? ?\u200d\u2640\ufe0f<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/billie\/\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Billie<\/a> (@billie) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2019-06-27T12:10:32+00:00\">Jun 27, 2019 at 5:10am PDT<\/time><\/p><\/div><\/blockquote><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>&#8220;Mnoge \u017eene osje\u0107aju pritisak da uklone sve dla\u010dice s tijela prije nego odjenu kupa\u0107i kostim, pa smo pomislili da je upravo po\u010detak ljeta pravo vrijeme da ka\u017eemo &#8216;spremne ste za ljeto bez obzira odlu\u010dile se obrijati ili ne&#8221;, ka\u017ee Gooley.<\/p>\n\n\n\n<p>Ideja za novu kampanju nastala je na temelju vrlo uspje\u0161ne pro\u0161logodi\u0161nje kampanje <em>&#8220;Project Body Hair&#8221;<\/em>. Spot u kojem \u017eene ponosno pokazuju dlakave pazuhe, pogledao je vi\u0161e od 20 milijuna ljudi.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Project Body Hair by Billie\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/P4DDpS685iI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Za razliku od ostalih kompanija koje proizvode sredstva za uklanjanje dla\u010dica, Billie polazi od ideje da su dla\u010dice na \u017eenskom tijelu potpuno prirodne i da \u017eene ne bi trebale osje\u0107ati pritisak da ih po\u0161to-poto uklanjaju.<\/p>\n\n\n\n<p>Nakon vrlo uspje\u0161ne kampanje tvtke Billie, za njihovim primjerom poveli su se i ostali proizvo\u0111a\u010di \u017eileta i sredstava za depilaciju poput globalno poznate kompanije Gillette te pokrenuli sli\u010dne kampanje.<\/p>\n\n\n\n<p>No Billie ponovno iskori\u0161tava trenutak i predvodi borbu za osloba\u0111anje \u017eena novom kampanjom u kojoj promovira stidne dla\u010dice.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Red, White, and You Do You\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/XYsacX9LwSw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>&#8220;Povijesno gledano, kompanije koje proizvode depilacijska sredstva oduvijek su dlake na \u017eenskom tijelu prikazivale kao ne\u0161to negativno, a sve u namjeri da prodaju \u010dim vi\u0161e svojih proizvoda. Upravo su inzistirali na tvrdnji da su dlake na \u017eenskom tijelu ne\u0161to \u010dega se treba sramiti&#8221;, ka\u017ee Gooley.<\/p>\n\n\n\n<p>&#8220;Posljednjih stotinu godina \u017eenske su dlake toliko tabuizirane da \u010dak i u reklamama koje prodaju \u017eilete za brijanje mo\u017eete vidjeti manekenke koje briju potpuno glatku ko\u017eu bez ijedne dla\u010dice. \u010cak niti kompanije koje \u017eive od uklanjanja dla\u010dica, nisu se usudile prikazati te dla\u010dice.&#8221;<\/p>\n\n\n\n<p>Gooley ka\u017ee i kako svojom kampanjom \u017eele poru\u010diti \u017eenama da je brijanje ili nebrijanje njihov izbor i da se ne trebaju sramiti dla\u010dica.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mnoge \u017eene osje\u0107aju pritisak da uklone sve dla\u010dice s tijela prije nego odjenu kupa\u0107i kostim, pa smo pomislili da je upravo po\u010detak ljeta pravo vrijeme da ka\u017eemo &#8216;spremne ste za ljeto bez obzira odlu\u010dile se obrijati ili ne&#8217;.<\/p>\n","protected":false},"author":4,"featured_media":28426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[86],"tags":[1525,417,276],"class_list":["post-28414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stil-i-ljepota","tag-dlakavost","tag-drustvo","tag-moda"],"_links":{"self":[{"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/posts\/28414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/comments?post=28414"}],"version-history":[{"count":0,"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/posts\/28414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/media\/28426"}],"wp:attachment":[{"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/media?parent=28414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/categories?post=28414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/tags?post=28414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}