{"id":31790,"date":"2019-11-10T17:26:25","date_gmt":"2019-11-10T16:26:25","guid":{"rendered":"https:\/\/www.mojevrijeme.hr\/magazin\/?p=31790"},"modified":"2019-11-10T17:54:15","modified_gmt":"2019-11-10T16:54:15","slug":"u-90-godini-preminu-je-bob-norris-marlborovo-zastitno-lice-nikada-nije-pusio","status":"publish","type":"post","link":"https:\/\/www.mojevrijeme.hr\/magazin\/2019\/11\/u-90-godini-preminu-je-bob-norris-marlborovo-zastitno-lice-nikada-nije-pusio\/","title":{"rendered":"U 90. godini preminu je Bob Norris, Marlborov kauboj iz reklama. Nikada nije pu\u0161io"},"content":{"rendered":"\n<p>Ran\u010der i filantrop <strong>Robert Bob Norris<\/strong>, najpoznatiji po reklamama koje je snimio za poznatu duhansku marku, preminuo je u Colorado Springsu u 90. godini \u017eivota. Iako je 12 godina bio za\u0161titno lice Marlbora, nikada nije pu\u0161io. Televizijska kampanje je prestao raditi kada je osjetio da daje lo\u0161 primjer djeci. <\/p>\n\n\n\n<p>Takozvanog &#8220;Marlboro kauboja&#8221; osmislila je marketin\u0161ka kompanija Leo Burnett Worldwide, a televizijske reklame u kojima se pojavljivao od 1955. do 1999. godine, spadaju u sam vrh ogla\u0161iva\u010dke industrije. Jedan od prvih koji je usko\u010dio u tu ulogu bio je Bob Norris. Naime, nakon nekoliko poku\u0161aja s manekenima i glumcima, marketinga\u0161i su zaklju\u010dili da im treba pravi kauboj. Norris je u to vrijeme bio pravi kauboj, a nije mu odmoglo ni to \u0161to je prijateljevao s glumcem <strong>Johnom Wayneom<\/strong>. <\/p>\n\n\n\n<p>Reklame koje su uslijedile sugerirale su obi\u010dnim mu\u0161karcima kako je dovoljno pripaliti proizvod kompanije Philip Morris da bi se u\u010das pretvorili u grube mu\u0161kar\u010dine srasle s konjskim sedlom.  Svojom autenti\u010dnom <em>macho<\/em> figurom Norris je pridonio kulturi pu\u0161enja i pridonio razvoju duhanske industrije koja se smatra jednim od najve\u0107ih javnozdravstvenih problema u svijetu. Bio je u upravnom odboru &#8220;Kaubojske ku\u0107e slavnih&#8221;.<\/p><div id=\"mojev-4224842348\" class=\"mojev-u-tekstu mojev-entity-placement\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"mojev-adlabel\">oglas<\/div><div style=\"height: 250px;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-8106111766207173\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Prikazni 1 u tekstu -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-8106111766207173\"\r\n     data-ad-slot=\"8535551207\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><\/div><br style=\"clear: both; display: block; float: none;\"\/>\n\n\n\n<p><iframe loading=\"lazy\" width=\"740\" height=\"410\" src=\"https:\/\/www.youtube.com\/embed\/GXSu31vr1No\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe><\/p>\n<div id=\"mojev-3321180706\" class=\"mojev-kraj-teksta mojev-entity-placement\" style=\"margin-bottom: 20px;margin-left: auto;margin-right: auto;text-align: center;\"><div class=\"mojev-adlabel\">oglas<\/div><div style=\"height: 250px;\"><script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-8106111766207173\"\r\n     crossorigin=\"anonymous\"><\/script>\r\n<!-- Display-1 -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-8106111766207173\"\r\n     data-ad-slot=\"1465712950\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Marlborove reklame su obi\u010dnim mu\u0161karcima sugerirale da je dovoljno pripaliti proizvod kompanije Philip Morris da bi se u\u010das pretvorili u grube mu\u0161kar\u010dine srasle s konjskim sedlom. <\/p>\n","protected":false},"author":1,"featured_media":31791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[1331,201,724],"class_list":["post-31790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-show","tag-cigarete","tag-glumci","tag-in-memoriam"],"_links":{"self":[{"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/posts\/31790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/comments?post=31790"}],"version-history":[{"count":0,"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/posts\/31790\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/media\/31791"}],"wp:attachment":[{"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/media?parent=31790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/categories?post=31790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mojevrijeme.hr\/magazin\/wp-json\/wp\/v2\/tags?post=31790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}